Research on the overseas communication effect of Chinese realistic theme TV series: take YouTube platform as an example

Xue MENG; Ruonan YANG; Ruiqi LI

doi:10.11959/j.issn.2096-6652.202329

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Research on the overseas communication effect of Chinese realistic theme TV series: take YouTube platform as an example

Special Column: Intelligent Technology and Social Computing | 更新时间：2024-04-04

- Research on the overseas communication effect of Chinese realistic theme TV series: take YouTube platform as an example
- Chinese Journal of Intelligent Science and Technology Vol. 5, Issue 3, Pages: 343-351(2023)
- 作者机构：
  
  1. 北京化工大学艺术与设计系，北京 100029
  2. 北京化工大学信息科学与技术学院城市网络实验室，北京 100029
- 作者简介：
- 基金信息：
- DOI：10.11959/j.issn.2096-6652.202329
  CLC： TP399
- Revised：2023-08-01，
  
  Online First：2023-09，
  
  Published：15 September 2023
- 稿件说明：
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Xue MENG, Ruonan YANG, Ruiqi LI. Research on the overseas communication effect of Chinese realistic theme TV series: take YouTube platform as an example[J]. Chinese Journal of Intelligent Science and Technology, 2023, 5(3): 343-351.
DOI：

Xue MENG, Ruonan YANG, Ruiqi LI. Research on the overseas communication effect of Chinese realistic theme TV series: take YouTube platform as an example[J]. Chinese Journal of Intelligent Science and Technology, 2023, 5(3): 343-351. DOI： 10.11959/j.issn.2096-6652.202329.

摘要

YouTube是全球活跃用户数最多的国际视频网站，也是中国影视内容出海的主渠道之一。运用自然语言处理技术对中国现实题材电视剧在YouTube平台的传播效果进行数据分析，可以从内容、传者、受者等不同维度发现影响中国现实题材电视剧在YouTube平台传播效果的因素，从而进一步指导更多作品的精准传播。研究发现，现实题材电视剧的类型、内容、团队、翻译等都会影响到海外受众对作品的接受度。只有把握用户偏好、强化品牌意识、了解渠道特性、重视字幕翻译才能提升中国现实题材电视剧在海外平台的传播效能，实现“中国式现代化”故事在国际视频平台的精准、高效传播。

Abstract

YouTube is the international video website with the largest number of active users in the world

and it is also one of the main channels for Chinese film and television content to go global.Natural language processing technology was used to analyze the communication effect of Chinese realistic theme TV series on the YouTube platform.The factors affecting the communication effect of Chinese realistic theme TV series on YouTube could be found from different dimensions such as content

transmitter

and recipient.Then more works can be guided to accurately disseminate.It was found that the acceptance of overseas audiences to the work was affected by the type

content

team and translation of realistic TV series.The communication efficiency of Chinese realistic theme TV series on overseas platforms could be improved only by grasping user preferences

strengthening brand awareness

understanding channel characteristics and attaching importance to subtitle translation.The accurate and efficient dissemination of “Chinese-style modernization” stories on international video platforms could be realized.

关键词

Keywords

references

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